By now most entrepreneurs and business owners know that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many templates based websites available nowadays, for you to customize for your unique business, there's truly no excuse for your website to look unprofessional and sloppy. If you can't proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website - but let's be clear... both are bad for business.
Google Experience comes First
We increasingly live in a world, where people Google & visit online reviews before they shop. Because of this, you want your first impression to be the greatest it can be. Start with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They're likely to let go, you entirely, as well, should they believe your website doesn't reflect the kind of experience your business - or a business like yours - should offer.
Window Shopping Isn't What It Used to Be
Strolling down your local Main Street isn't the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website - but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number, and email are easily visible. Social media links can't hurt, either, but only include these if you are actually active on social media.
User Experience is the ACID test
Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy.
The key here is "appear" versus actually having someone updating your website every day. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.
Running your own business is no easy task, and you’re to-do-list is guaranteed to never end. This said you shouldn't use this as a reason to take shortcuts when it comes to having an online presence. Beginning with your website, it's vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these causes why having a strong website is important. That said, it's not enough that you just have a website. You must have a professional-looking site, which performs in searches and social media if you want to be taken seriously.
Do you need a “Professional Website”?If you need a website designer for your new website or want to redesign the existing one, do reach out to us and we will give you options at extremely cost-effective prices to get that website which performs and projects what you really want.
Reach out to us at SpotMyBiz.com.au and enter a totally new arena of Digital Visibility.